Our Story

Ancient history

Europasonic (UK) Ltd was born back in 1981 but, to be honest, it all started way before that…..

Back in 1969 Jaswinder Kohli decided working as a factory nightshift labourer earning £15 a week wasn’t what he fancied doing for the rest of his life. On Sundays he worked on a stall in Petticoat Lane, the famous London market and started to save up to buy his own stall. Eventually he had enough to start selling fancy and electrical goods. It didn’t take long before he rented a grocery shop on Clapham High Street.

London became Manchester in the early 70’s when he was asked to manage a branch of Binatone Ltd on Bury New Road in Manchester, selling electrical goods. But disaster struck when Binatone closed its branches, and he was made redundant. Undeterred, he opened his own shop in Great Ducie Street, called Lucky Cash & Carry and by 1974 he’d made the move to Bury New Road and renamed the company Europa Wholesale. It wasn’t long before he became an importer of Far East goods such as car radios, speakers and other electrical items. With the privatisation of the telecommunications industry, he decided to start manufacturing telephone accessories but he soon realised that, because of labour costs, it would be cheaper to manufacture in India. The embryo of the company we know today had started to take shape.


From humble beginnings Europasonic (UK) Ltd has grown organically to become one of the country’s leading importers of homewares and electrical appliances. Still family owned we have established ourselves as a trusted partner to major multiple retailers, independent wholesalers, cash & carry business and independents. We’re still based near Bury New Road, Manchester but in larger premises with modern warehousing and distribution facilities.

Our product portfolio has remained faithful to where we started back in the 70’s supplying electrical appliances and accessories but since the late 90’s we’ve developed a highly successful range of homewares.

With sales of £25m and employing over 60 staff Europasonic (UK) ltd is proud of its heritage and focused on strengthening our business through trusted partnerships with customers, manufacturers, suppliers and our people. Everything we do is aimed at being better than we were yesterday so that today we can be confident that come tomorrow we’ll be the best.

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